/* Shortformflow · Kundenseite v3 (kunden.css, eigener Name, damit site/style.css der Startseite unberührt bleibt) (Navy wie VSL und Interviews) · Regeln: outputs/website/design-regeln-ohne-ki-look.md */

@font-face { font-family: "Clash Display"; src: url("fonts/clash-500.woff2") format("woff2"); font-weight: 500; font-display: swap; }
@font-face { font-family: "Clash Display"; src: url("fonts/clash-600.woff2") format("woff2"); font-weight: 600; font-display: swap; }
@font-face { font-family: "General Sans"; src: url("fonts/generalsans-400.woff2") format("woff2"); font-weight: 400; font-display: swap; }
@font-face { font-family: "General Sans"; src: url("fonts/generalsans-500.woff2") format("woff2"); font-weight: 500; font-display: swap; }

:root {
  /* gemessen in den Wistia-Videos: Rand rgb(11,20,39), Spitze oben rgb(33,56,103), Fensterkante rgb(205,170,112) */
  --navy: #0B1426;
  --navy-hi: #213867;
  --navy-2: #0F1A30;
  --navy-deep: #070C18;
  --ink: #F2EFE8;
  --ink-2: #A9B0BF;
  --mute: #7D879C;
  --line: rgba(242, 239, 232, 0.12);
  --gold: #D4A24C;
  --gold-edge: rgba(205, 170, 112, 0.55);
  --display: "Clash Display", "Helvetica Neue", Arial, sans-serif;
  --text: "General Sans", "Helvetica Neue", Arial, sans-serif;
  --gutter: clamp(20px, 4vw, 48px);
  --space: clamp(96px, 11vw, 152px);
  --rail-pad: var(--gutter);
  --ease: cubic-bezier(.2, .8, .2, 1);
  --expo: cubic-bezier(.16, 1, .3, 1);
}
@media (min-width: 1320px) { :root { --rail-pad: calc((100vw - 1320px) / 2 + var(--gutter)); } }

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  background: var(--navy);
  color: var(--ink);
  font-family: var(--text);
  font-size: 17px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}
img { display: block; max-width: 100%; height: auto; }
a { color: inherit; }
p { margin: 0; }
ul { list-style: none; margin: 0; padding: 0; }
figure { margin: 0; }
button { font: inherit; color: inherit; }
:focus-visible { outline: 2px solid var(--gold); outline-offset: 3px; }

.wrap { width: 100%; max-width: 1320px; margin: 0 auto; padding: 0 var(--gutter); }

/* Typo */
.h1, .h2, .h3, .side { font-family: var(--display); font-weight: 500; margin: 0; color: var(--ink); }
.h1 { font-size: clamp(40px, 5.2vw, 72px); line-height: 1.0; letter-spacing: -0.035em; max-width: 13em; }
.h2 { font-size: clamp(32px, 3.5vw, 48px); line-height: 1.05; letter-spacing: -0.03em; max-width: 18em; }
.h3, .side { font-size: clamp(26px, 2.6vw, 34px); line-height: 1.1; letter-spacing: -0.025em; }
.mute { color: var(--mute); }
.lead { font-size: 18px; color: var(--ink-2); max-width: 34em; }

/* Marke wie im Video: sff. | shortformflow */
.mark { display: inline-flex; align-items: center; text-decoration: none; color: var(--ink); }
.mark-sff { font-family: var(--display); font-weight: 600; font-size: 24px; letter-spacing: -0.04em; line-height: 1; }
.mark-dot { width: 6px; height: 6px; border-radius: 50%; background: var(--gold); margin-left: 2px; align-self: flex-end; transform: translateY(-4px); }
.mark-sep { width: 1px; height: 18px; background: var(--line); margin: 0 12px; }
.mark-name { font-weight: 500; font-size: 15px; color: var(--ink-2); letter-spacing: -0.01em; }

/* Buttons: Gold mit Navy-Schrift (Kontrast 7,9 : 1) */
.btn {
  display: inline-flex; align-items: center; justify-content: center;
  background: var(--gold); color: var(--navy);
  font-family: var(--text); font-weight: 500; font-size: 16px; letter-spacing: -0.005em;
  text-decoration: none; border-radius: 999px;
  padding: 15px 28px; min-height: 48px;
  transition: background-color .25s ease, transform .25s var(--ease);
}
.btn:hover { background: #E2B462; transform: translateY(-1px); }
.btn-sm { padding: 10px 18px; min-height: 40px; font-size: 15px; }
.btn-lg { padding: 18px 34px; font-size: 17px; }
.link { font-weight: 500; text-decoration: underline; text-decoration-thickness: 1px; text-underline-offset: 5px; text-decoration-color: var(--line); transition: text-decoration-color .25s ease; }
.link:hover { text-decoration-color: var(--gold); }

/* Medienrahmen wie die Fenster in den Videos: dünne Goldkante */
.frame { border: 1px solid var(--gold-edge); border-radius: 10px; overflow: hidden; }

/* Kopf */
.top { position: sticky; top: 0; z-index: 30; background: transparent; border-bottom: 1px solid transparent; transition: background-color .4s ease, border-color .4s ease; }
.top.fest { background: rgba(11, 20, 38, 0.96); border-bottom-color: var(--line); }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.top-in { display: flex; align-items: center; justify-content: space-between; height: 76px; }

/* 1 Hero: einziger Verlauf der Seite, derselbe wie im Videohintergrund */
.hero {
  padding: clamp(48px, 8vw, 104px) 0 clamp(56px, 6vw, 88px);
  margin-top: -76px; padding-top: calc(clamp(48px, 8vw, 104px) + 76px);
  background: radial-gradient(120% 70% at 50% 0%, rgba(33, 56, 103, 0.75) 0%, rgba(11, 20, 38, 0) 70%), var(--navy);
}
.lead { margin-top: 28px; }
.hero .hero-act { margin-top: 0; }
.hero-sub { margin-top: 24px; font-family: var(--display); font-weight: 500; font-size: clamp(22px, 2.2vw, 30px); line-height: 1.2; letter-spacing: -0.02em; color: var(--ink-2); max-width: 26em; }
.hero-sub-2 { display: block; }
.vsl-foot { margin-top: 20px; display: flex; align-items: center; justify-content: space-between; gap: 20px 32px; flex-wrap: wrap; }
.vsl-note { font-size: 15px; color: var(--ink-2); }
.vsl { margin-top: clamp(40px, 5vw, 64px); background: var(--navy-deep); aspect-ratio: 16 / 9; }
.vsl wistia-player { display: block; width: 100%; height: 100%; }
.hero-act { display: flex; align-items: center; gap: 28px; flex-wrap: wrap; }

wistia-player:not(:defined) { display: block; width: 100%; aspect-ratio: 16 / 9; background: var(--navy-deep); }

/* 2 Logo-Band */
.clients { padding: 0 0 var(--space); }
.band {
  margin-top: 40px; border-top: 1px solid var(--line); border-bottom: 1px solid var(--line);
  overflow: hidden; position: relative;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
  mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
}
.band-track { display: flex; align-items: center; width: max-content; }
.band-track li { flex: 0 0 auto; display: flex; align-items: center; justify-content: center; height: 128px; padding: 0 clamp(32px, 4vw, 56px); }
.js .band-track.is-running { animation: marquee var(--dur, 48s) linear infinite; }
.band { cursor: pointer; }
.band:hover .band-track, .band.steht .band-track { animation-play-state: paused; }
@keyframes marquee { to { transform: translateX(-50%); } }
.lg { width: auto; opacity: .82; transition: opacity .25s ease; }
.band-track li:hover .lg, .band-track li:hover .wm { opacity: 1; }
.lg-te { height: 46px; }
.lg-wide { height: 32px; }
.lg-auf1 { height: 38px; }
.wm { font-family: var(--display); font-weight: 500; font-size: 22px; line-height: 1; letter-spacing: -0.02em; color: var(--ink); opacity: .82; white-space: nowrap; transition: opacity .25s ease; }
.wm-caps { font-weight: 600; letter-spacing: 0.02em; }

/* 3 Reels */
.work { background: var(--navy-deep); padding: var(--space) 0 clamp(64px, 8vw, 104px); }
.work-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 32px; }
.arrows { display: flex; gap: 10px; flex-shrink: 0; }
.arrow { width: 48px; height: 48px; border-radius: 50%; border: 1px solid var(--line); background: transparent; color: var(--ink); display: grid; place-items: center; cursor: pointer; transition: border-color .25s ease, color .25s ease; }
.arrow:hover { border-color: var(--gold-edge); color: var(--gold); }

.rail { margin-top: clamp(40px, 5vw, 64px); overflow-x: auto; overflow-y: hidden; scrollbar-width: none; -webkit-overflow-scrolling: touch; overscroll-behavior-x: contain; }
.rail::-webkit-scrollbar { display: none; }
.rail-in { display: flex; gap: 16px; padding: 0 var(--rail-pad); width: max-content; }
.rail.is-loop .rail-in { padding: 0; }
.reel { width: clamp(220px, 62vw, 260px); flex-shrink: 0; }
.reel-frame { position: relative; border-radius: 10px; overflow: hidden; border: 1px solid var(--line); transition: border-color .3s ease; }
.reel:hover .reel-frame, .reel.is-on .reel-frame { border-color: var(--gold-edge); }
.reel-media {
  position: relative; display: block; width: 100%; aspect-ratio: 9 / 16; padding: 0; border: 0; cursor: pointer; overflow: hidden;
  background: var(--navy-2);
}
.reel-media::before { content: ""; position: absolute; inset: 0; background: var(--poster) center / cover no-repeat; transition: transform .6s var(--ease); }
.reel-media:hover::before { transform: scale(1.03); }
.reel-frame video, .reel-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; display: block; background: #000; object-fit: cover; }
/* Play-Zeichen steckt im Titelbild (media/cover-*.jpg, gebaut mit outputs/website/build_reel_posters.py) */
.reel-who { margin-top: 16px; font-weight: 500; font-size: 16px; }
.reel-kpi { margin-top: 2px; font-size: 15px; color: var(--ink-2); }
.reel-kpi strong { font-weight: 500; color: var(--ink); font-variant-numeric: tabular-nums; }
.note { margin-top: 32px; font-size: 14px; color: var(--ink-2); }

/* 4 Interviews */
.voices { padding: var(--space) 0; }
.voice-grid { margin-top: clamp(48px, 6vw, 80px); display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(56px, 6vw, 88px) clamp(24px, 3vw, 40px); }
.voice-vid { background: var(--navy-deep); aspect-ratio: 16 / 9; }
.voice-vid wistia-player { display: block; width: 100%; height: 100%; }
.voice blockquote { margin: 24px 0 0; font-family: var(--display); font-weight: 500; font-size: clamp(22px, 2vw, 27px); line-height: 1.18; letter-spacing: -0.02em; max-width: 22em; }
.voice figcaption { margin-top: 14px; font-weight: 500; font-size: 16px; }
.voice figcaption span { display: block; font-weight: 400; color: var(--ink-2); font-size: 15px; }

/* Trustpilot: Haarlinien-Raster wie bei den Schritten, Sterne in der Trustpilot-Farbe als Fremdmarke */
.reviews { padding: 0 0 var(--space); }
.tp-grid { margin-top: clamp(48px, 6vw, 80px); display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: clamp(48px, 5vw, 72px) clamp(32px, 5vw, 72px); align-items: start; }
.tp { border-top: 1px solid var(--line); padding-top: 28px; }
.tp-sterne { display: block; width: 88px; height: 16px; }
.tp-titel { margin: 24px 0 0; font-family: var(--display); font-weight: 500; font-size: clamp(22px, 2vw, 26px); line-height: 1.15; letter-spacing: -0.02em; max-width: 22em; }
.tp-text { margin-top: 14px; color: var(--ink-2); max-width: 34em; }
.tp-text p + p { margin-top: 12px; }
.tp-wer { margin-top: 24px; font-weight: 500; font-size: 16px; }
.tp-wer span { display: block; font-weight: 400; color: var(--ink-2); font-size: 15px; }
.tp-foot { margin-top: clamp(48px, 5vw, 72px); }
.tp-foot .note { margin-top: 16px; }


/* 5 Gründer */
.founder { padding: 0 0 var(--space); }
.founder > .wrap { padding-top: var(--space); background: linear-gradient(var(--line), var(--line)) var(--gutter) 0 / calc(100% - 2 * var(--gutter)) 1px no-repeat; }
.founder-grid { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 6vw, 96px); align-items: end; }
.founder-pic { aspect-ratio: 4 / 5; }
.founder-img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 30%; }
.founder-txt p { margin-top: 20px; color: var(--ink-2); max-width: 32em; font-size: 18px; }
.founder-txt .h2 + p { margin-top: 32px; }
.founder-txt .sig { margin-top: 32px; color: var(--ink); font-weight: 500; font-size: 17px; }
.founder-txt .sig span { display: block; color: var(--ink-2); font-weight: 400; font-size: 15px; }
.near { margin-top: clamp(56px, 7vw, 96px); display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(12px, 2vw, 24px); }
.near .ph { border-radius: 10px; overflow: hidden; aspect-ratio: 3 / 4; }
.near .ph img { width: 100%; height: 100%; object-fit: cover; filter: saturate(.85); }
.near li:nth-child(2) img { object-position: 50% 28%; }
.near li:nth-child(1) img { object-position: 50% 62%; }
.near figcaption { margin-top: 12px; font-size: 15px; color: var(--ink-2); }

/* 6 Fragen */
.faq { padding: 0 0 var(--space); }
.split { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: 32px 48px; align-items: start; }
.faq .split { padding-top: 40px; background: linear-gradient(var(--line), var(--line)) var(--gutter) 0 / calc(100% - 2 * var(--gutter)) 1px no-repeat; }
.side { max-width: 11em; }
.qa { border-top: 1px solid var(--line); }
.qa details { border-bottom: 1px solid var(--line); }
.qa summary { list-style: none; cursor: pointer; display: grid; grid-template-columns: 44px 1fr 24px; align-items: baseline; gap: 8px; padding: 24px 0; font-size: 19px; font-weight: 500; letter-spacing: -0.01em; transition: color .25s ease; }
.qa summary:hover { color: #FFFFFF; }
.qa summary::-webkit-details-marker { display: none; }
.qa summary::after { content: ""; justify-self: end; align-self: center; width: 12px; height: 12px; background: linear-gradient(var(--ink), var(--ink)) center / 12px 1.5px no-repeat, linear-gradient(var(--ink), var(--ink)) center / 1.5px 12px no-repeat; transition: transform .3s var(--ease); }
.qa details[open] summary::after { transform: rotate(45deg); }
.qa .n { font-size: 13px; font-weight: 500; color: var(--gold); font-variant-numeric: tabular-nums; }
.qa details p { padding: 0 32px 28px 52px; color: var(--ink-2); max-width: 34em; box-sizing: content-box; }
.qa-end { margin-top: 40px; display: flex; align-items: center; justify-content: space-between; gap: 20px 32px; flex-wrap: wrap; }
.qa-end p { font-size: 18px; color: var(--ink); }

/* 7 Abschluss */
.end { padding: 0 0 var(--space); }
.end > .wrap { padding-top: var(--space); background: linear-gradient(var(--line), var(--line)) var(--gutter) 0 / calc(100% - 2 * var(--gutter)) 1px no-repeat; }
.end-h { max-width: 16em; }
.end-txt { margin-top: 28px; font-size: 18px; color: var(--ink-2); max-width: 34em; }
.end .btn { margin-top: 40px; }

/* Fuß */
.foot { background: var(--navy-deep); border-top: 1px solid var(--line); padding: 40px 0 48px; font-size: 14px; color: var(--ink-2); }
.foot-in { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: 16px 32px; }
.mark-foot .mark-sff { font-size: 20px; }
.foot-links { display: flex; gap: 24px; }
.foot-links a { text-decoration: none; transition: color .25s ease; }
.foot-links a:hover { color: var(--ink); }

/* So läuft's */
.steps { padding: 0 0 var(--space); }
.step-row { list-style: none; margin: clamp(40px, 5vw, 64px) 0 0; padding: 0; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(24px, 3vw, 40px); }
.step-row li { border-top: 1px solid var(--line); padding-top: 28px; }
.step-n { display: block; font-family: var(--display); font-weight: 500; font-size: clamp(48px, 5vw, 64px); line-height: 1; letter-spacing: -0.04em; color: var(--gold); }
.step-row h3 { margin: 24px 0 0; font-family: var(--display); font-weight: 500; font-size: clamp(22px, 2vw, 26px); line-height: 1.15; letter-spacing: -0.02em; }
.step-row p { margin-top: 10px; color: var(--ink-2); max-width: 22em; }

/* Satz, der sich beim Scrollen füllt */
.statement { padding: var(--space) 0; }
.satz { font-family: var(--display); font-weight: 500; font-size: clamp(28px, 3.1vw, 44px); line-height: 1.15; letter-spacing: -0.03em; max-width: 24em; margin: 0; }
.satz .wort { color: rgba(242, 239, 232, 0.16); transition: color .5s ease; }
.satz .wort.voll { color: var(--ink); }
mark.sel { background: linear-gradient(var(--gold), var(--gold)) 0 0 / 0% 100% no-repeat; color: inherit; padding: 0 .12em; margin: 0 -.06em; border-radius: 4px; -webkit-box-decoration-break: clone; box-decoration-break: clone; transition: background-size .55s var(--ease); }
mark.sel.an { background-size: 100% 100%; }
mark.sel.an .wort { color: var(--navy); }

/* Bewegung im Stil von compoundagentur.de (Werte dort gemessen) */
.ws .wort { display: inline-block; }
.js .ws .wort { opacity: 0; transform: translateY(.45em); transition: opacity .7s var(--ease), transform .9s var(--expo); transition-delay: calc(var(--i, 0) * 45ms); }
.js .ws.da .wort { opacity: 1; transform: none; }
.js .clip { clip-path: inset(12% 0 0 0 round 10px); transition: clip-path 1.3s var(--expo); }
.js .clip.da { clip-path: inset(0 0 0 0 round 10px); }
.js .clip.fertig { clip-path: none; }
.px { transition: transform 1.6s var(--expo); }
.js .clip .px { transform: scale(1.08); }
.js .clip.da .px { transform: none; }
.js .card { opacity: 0; transform: translateY(40px) scale(.97); transition: transform 1.1s var(--expo), opacity .8s ease; transition-delay: calc(var(--i, 0) * 90ms); }
.js .card.da { opacity: 1; transform: none; }
.js .rise { opacity: 0; transform: translateY(30px); transition: opacity 1s var(--ease), transform 1s var(--expo); transition-delay: var(--d, 0s); }
.js .rise.da { opacity: 1; transform: none; }
.qa details[open] p { animation: auf .5s var(--ease); }
@keyframes auf { from { opacity: 0; transform: translateY(-6px); } to { opacity: 1; transform: none; } }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .ws .wort, .js .card, .js .rise { opacity: 1; transform: none; transition: none; }
  .js .clip { clip-path: none; transition: none; }
  .js .clip .px { transform: none; }
  .satz .wort { color: var(--ink); transition: none; }
  mark.sel { background-size: 100% 100%; transition: none; }
  mark.sel .wort { color: var(--navy); }
  .qa details[open] p { animation: none; }
  .js .band-track.is-running { animation: none; }
  .band-track { flex-wrap: wrap; justify-content: center; width: auto; }
  .band-track [aria-hidden="true"] { display: none; }
  .reel-media::before, .btn { transition: none; }
}

/* Tablet */
@media (max-width: 1080px) {
  .split { grid-template-columns: 1fr; }
}

/* Mobil */
@media (max-width: 720px) {
  body { font-size: 16px; }
  .top-in { height: 64px; }
  .hero { margin-top: -64px; padding-top: calc(clamp(48px, 8vw, 104px) + 64px); }
  .mark-name, .mark-sep { display: none; }
  .mark-foot .mark-name, .mark-foot .mark-sep { display: inline-block; }
  .h1 { letter-spacing: -0.03em; }
  .lead { font-size: 17px; }
  .band-track li { height: 96px; padding: 0 28px; }
  .lg-te { height: 36px; }
  .lg-wide { height: 24px; }
  .lg-auf1 { height: 30px; }
  .wm { font-size: 18px; }
  .work-head { display: block; }
  .vsl-foot { flex-direction: column; align-items: flex-start; }
  .end-txt { font-size: 17px; }
  .step-row { grid-template-columns: 1fr; gap: 28px; }
  .step-n { font-size: 44px; }
  .arrows { display: none; }
  .voice-grid { grid-template-columns: 1fr; }
  .tp-grid { grid-template-columns: 1fr; gap: 48px; }
  .tp-text { font-size: 16px; }
  .founder-grid { grid-template-columns: 1fr; }
  .founder-txt p { font-size: 17px; }
  .near { gap: 8px; }
  .near figcaption { font-size: 13px; line-height: 1.35; }
  .qa summary { grid-template-columns: 36px 1fr 20px; font-size: 17px; padding: 20px 0; }
  .qa details p { padding: 0 0 24px 44px; }
  .qa-end p { font-size: 17px; }
  .hero-act { gap: 20px; }
  .foot-in { flex-direction: column; align-items: flex-start; }
}

/* Eigene Vorschaubilder über den Wistia-Playern */
.vsl, .voice-vid { position: relative; }
.wposter { position: absolute; inset: 0; z-index: 3; border: 0; padding: 0; margin: 0; cursor: pointer; background: #0B1426; display: block; width: 100%; height: 100%; }
.wposter img { width: 100%; height: 100%; object-fit: cover; display: block; }
.wplay { position: absolute; left: 50%; top: 50%; width: 76px; height: 76px; margin: -38px 0 0 -38px; border-radius: 50%; border: 2px solid #F2EFE8; background: rgba(11,20,38,.45); transition: transform .4s cubic-bezier(.16,1,.3,1), background .4s; }
.wplay::after { content: ""; position: absolute; left: 30px; top: 23px; border-style: solid; border-width: 15px 0 15px 24px; border-color: transparent transparent transparent #F2EFE8; }
.wposter:hover .wplay, .wposter:focus-visible .wplay { transform: scale(1.06); background: rgba(212,162,76,.9); }
.wposter.gone { display: none; }
@media (max-width: 600px) { .wplay { width: 58px; height: 58px; margin: -29px 0 0 -29px; } .wplay::after { left: 22px; top: 17px; border-width: 12px 0 12px 19px; } }

.rev-stand { margin: 1rem 0 0; font-size: 17px; line-height: 1.55; color: #A9B0BF; }